1. Think strategically. Your Web site should be a part of your overall marketing plan.
2. Choose a Web site address (URL) that’s intuitive and easy to remember. Your company’s name (if it’s short) or the name of your main product might work well.
3. Put your Web address on all your printed material, including business cards, letterhead, press releases and invoices. Include it in all your advertising.
2. Choose a Web site address (URL) that’s intuitive and easy to remember. Your company’s name (if it’s short) or the name of your main product might work well.
3. Put your Web address on all your printed material, including business cards, letterhead, press releases and invoices. Include it in all your advertising.