Bloggers today are savvy marketers, and being a savvy marketer they understand the rule: market or die. When I say “marketing” I do not mean “advertising”. Advertising is just a small part of the overall marketing process. Today it’s just not enough to have better content (or different content) for that mater to get noticed, picked up and praised. It takes a lot more than building a better mousetrap. In fact, if you’re new to blogging I’d recommend that you spend 60% of your time promoting your blog and only 40% of the time to write new content. If this means you cannot put up one post a day it’s okay.
There are three simple ways you can market your blog for free: 1. Leaving useful comments of related blogs, driving real visitors back to your site
2. Using “Social Media” traffic like StumbleUpon, FaceBook and Digg to get traffic to your blog posts
3. Exchanging reviews with other related blogs to get targeted visitors and a link back
4. Interview other bloggers and after posting their interview on your site, ask them if they can link to it. Most of the will. Look around your niche, and see how many established blog there are right now. I’m
sure you can find a couple of them that produce good content, update daily, have tons of RSS subscribers and thousands of links pointing back to them.
How do you beat a blog like this? The answer is YOU CANT!
Al you need to do is to create a unique angle for your content – cover something different – and market your blog like crazy. Traffic is king, and marketing is the red carpet. Blogging wannabes wish they have traffic, but never really work for it. 99% of them fail or give up within the first year.
• Get trafic from StumbleUpon – an interview I did with Daniel Scocco on using StumbleUpon to generate traffic the correct way
• 23 Twitter plugins for your WordPress blog – Use these plugins to efectively market your blog on Twitter
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